General Introduction of Search Engines
What is a search engine?
A Search Engine is used by online people or users to find any information they need. Major search engines are Google, Yahoo, Bing and MSN, which are most commonly used by people. Google is a widely used search engine. If you have a business and you own a website, but your website is not listed in the search engine then your website is useless.
A search engine has a database system that indexes a website and categorizes a website according to the relevance of the website with the typed search term.
You do not get anything until and unless your website tops the charts of Search Engine Result Pages. In order to make effective sales and improved profit, your business website needs to get listed in search engines.
Working mechanism of Search Engines
A search engine indexes the websites according to the relevance and quality of a website into its database. A search engine spider or crawler finds the websites one-by-one and link by link. Once the search engine spiders found a website, they index this website according to the content and relevancy of a website.
Web owners also submit their website into search engine so that search engine spiders can crawl their website. This submission is known as search engine submission.
When you type a keyword in a search engine, then the search engine looks into its database so that it can find the relevant information. When the search engine finds the relevant site matching with the criteria specified by you, then the search engine returns the most relevant pages to you.
Search engine spiders regularly go through the websites and check the URLs indexed in search engine to look for any updates in URLs.
Working mechanism of a search engine varies from one search engine to another and so the results vary from search engine to search engine.
What is the benefit and disadvantage of using a search engine ?
The benefit of using a search engine is that you get the information that you need. You find information related to anything whatever it is.
The only disadvantage of using a search engine is that you may get irrelevant results which may result in waste of your precious time. Search engine may return irrelevant data due to large quantity of data stored in its database and sometimes users may enter a keyword that is not proper.
Due to the increased popularity of search engine, the concept of Search Engine Optimization (SEO) came into limelight. SEO is a technique to improve the ranking of a website in a search engine. In this technique, a website is positioned in the top results of a search engine so that the website gets lot of visitors.
A search engine does not take any charge for making the website appear in top results and provide you a large amount of traffic towards the website. The position in top results is achieved through SEO. SEO is a method to make a website appear in natural results. When a web owner wants to gain online presence through a search engine in the internet world in a short time, then he or she includes PPC campaign for appearing in the top results. A search engine charges money to appear his ad in the search engine listings. These listings are appeared in the top of the results or in the right corner of the search engine.
Our business helps you to achieve the high rankings by placing your website in the top of search engines and providing you quality traffic through providing you search engine placement.
